Services
Delivering powerful media & marketing solutions
Media Strategy
Media strategy media strategy is a plan of action that helps businesses reach their target audience and by reaching their target audience they improve their overall conversion rate. When trying to capture the attention of a niche market, it's important to know the exact demographic and what will get their attention in the most effective way.
Social Marketing
Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole.
Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way.
It helps you to decide:
Which people to work with
What behaviour to influence
How to go about it
How to measure it
Social marketing is not the same as social media marketing.
Digital Marketing
an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium
Social Media Marketing
Social Media Marketing is the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company,especially on social media platforms.When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself,this form of marketing results in earned media rather than paid media
Branding & Identity
The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' minds.
Content
Useful content should be at the core of your marketing
Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant).
Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.